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	  <title>brand soup</title>
	  <link>http://www.bluebeatdesign.com/</link>
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<description>High thread count brand polygamy. The what, why &amp; who cares of communication theory.</description>
<dc:subject>Society &amp; Culture </dc:subject>
	  <language>en</language>
<dc:rights>Copyright 2009</dc:rights>
	  <managingEditor>michel@bluebeatdesign.com (Michel Mersereau)</managingEditor>
	  <image><url>http://www.bluebeatdesign.com/new%20site/site_images/lil_guy.gif</url><title>brand soup</title><link>http://www.bluebeatdesign.com/</link></image>
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      <pubDate>Tue, 09 Mar 2010 14:11:11 GMT</pubDate>
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<title>Mores &amp; the cultural prerogative of space race advertising</title>
<description>Lately I&apos;ve become increasingly addicted to iTunes radio. Not only for the exposure to a bevy of great indie artists from around the world, but also for the opportunty to play cultural &quot;peeping tom&quot; by way of the advertisments broadcasted throughout the various regions. The following are excerpts from a recent Indie 103.1 (L.A.) broadcast:</description>
<content:encoded>Lately I&apos;ve become increasingly addicted to iTunes radio. Not only for the exposure to a bevy of great indie artists from around the world, but also for the opportunty to play cultural &quot;peeping tom&quot; by way of the advertisments broadcasted throughout the various regions. The following are excerpts from a recent Indie 103.1 (L.A.) broadcast:</content:encoded>
<link>http://www.bluebeatdesign.com</link>
<pubDate>Tue, 09 Mar 2010 14:10:30 GMT</pubDate>
<dc:creator>Michel Mersereau</dc:creator>
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<title>Knowledge ownership and wiki-suits (the legal kind)</title>
<description>The wild-west dog and pony show that was the internet of the late 20&apos;th to early 21&apos;st centuries is on the verge of a revolution.</description>
<content:encoded>The wild-west dog and pony show that was the internet of the late 20&apos;th to early 21&apos;st centuries is on the verge of a revolution.</content:encoded>
<link>http://www.bluebeatdesign.com</link>
<pubDate>Thu, 04 Mar 2010 17:24:10 GMT</pubDate>
<dc:creator>Michel Mersereau</dc:creator>
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<title>Inciting rebellion with knowledge content</title>
<description>ultural wealth, as a commodity informed through shared values, can be distributed both vertically and horizontally. Within a conquered territory, wealth is absorbed by a monarch and subsequently distributed through an interconnected network of fiefdoms.</description>
<content:encoded>ultural wealth, as a commodity informed through shared values, can be distributed both vertically and horizontally. Within a conquered territory, wealth is absorbed by a monarch and subsequently distributed through an interconnected network of fiefdoms.</content:encoded>
<link>http://www.bluebeatdesign.com</link>
<pubDate>Thu, 04 Mar 2010 17:23:45 GMT</pubDate>
<dc:creator>Michel Mersereau</dc:creator>
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<title>A volumous lack of verbage</title>
<description>Words are dangerous little creatures, aren&apos;t they? My proposal for ongoing conversation with the world involves a heavy handed investment in companion dialogues.</description>
<content:encoded>Words are dangerous little creatures, aren&apos;t they? My proposal for ongoing conversation with the world involves a heavy handed investment in companion dialogues.</content:encoded>
<link>http://www.bluebeatdesign.com</link>
<pubDate>Mon, 01 Mar 2010 19:49:31 GMT</pubDate>
<dc:creator>Michel Mersereau</dc:creator>
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<title>Masochism &amp; flight responses</title>
<description>Self-deprecation, strong flight responses and a predilection for days on end straddling a motorcycle in the middle of nowhere. It’s a recipe for irony, ready to serve (although not very palatable).</description>
<content:encoded>Self-deprecation, strong flight responses and a predilection for days on end straddling a motorcycle in the middle of nowhere. It’s a recipe for irony, ready to serve (although not very palatable).</content:encoded>
<link>http://www.bluebeatdesign.com</link>
<pubDate>Sun, 21 Feb 2010 22:27:16 GMT</pubDate>
<dc:creator>Michel Mersereau</dc:creator>
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<title>Because they&apos;re cool</title>
<description>Excerpted from The Selvedge Yard: &quot;Get yourself a motorcycle. ’Nuff said.&quot;</description>
<content:encoded>Excerpted from The Selvedge Yard:

&quot;Get yourself a motorcycle. ’Nuff said.&quot;</content:encoded>
<link>http://www.bluebeatdesign.com</link>
<pubDate>Fri, 19 Feb 2010 16:59:36 GMT</pubDate>
<dc:creator>Michel Mersereau</dc:creator>
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<title>Active imagery, poetry &amp; personal brands</title>
<description>Shape, form and movement. These represent active imagery that enables us to transform our words into poetry. Without active imagery we would never be able to re-invent, re-interpret or re-tell our stories.</description>
<content:encoded>Shape, form and movement. These represent active imagery that enables us to transform our words into poetry. Without active imagery we would never be able to re-invent, re-interpret or re-tell our stories.</content:encoded>
<link>http://www.bluebeatdesign.com</link>
<pubDate>Thu, 04 Feb 2010 17:19:56 GMT</pubDate>
<dc:creator>Michel Mersereau</dc:creator>
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<title>Some caveats for social media &quot;experts&quot;</title>
<description>From a recent presentation: Web based services comprise the playing field for brands and their customers: • The majority of dialogue that can inform strategic decision making takes place here • There is really no such thing as “non-web” anymore, and this is increasingly true for older demographics as well</description>
<content:encoded>From a recent presentation:

Web based services comprise the playing field for brands and their customers:
• The majority of dialogue that can inform strategic decision making takes place here
• There is really no such thing as “non-web” anymore, and this is increasingly true for older demographics as well </content:encoded>
<link>http://www.bluebeatdesign.com</link>
<pubDate>Thu, 21 Jan 2010 15:50:10 GMT</pubDate>
<dc:creator>Michel Mersereau</dc:creator>
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<title>Content liability and senders remorse</title>
<description>At a recent communication&apos;s round table event, members were pressed about their individual &quot;gadget&quot; dependencies (as if the devices we use are somehow responsible for the poor judgment we exhibit when using them). This is inevitably followed, almost immediately, by admissions of “senders guilt”</description>
<content:encoded>At a recent communication&apos;s round table event, members were pressed about their individual &quot;gadget&quot; dependencies (as if the devices we use are somehow responsible for the poor judgment we exhibit when using them). This is inevitably followed, almost immediately, by admissions of “senders guilt”</content:encoded>
<link>http://www.bluebeatdesign.com</link>
<pubDate>Thu, 07 Jan 2010 18:13:06 GMT</pubDate>
<dc:creator>Michel Mersereau</dc:creator>
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<title>Yousuf Karsh &amp; quantum reality</title>
<description>In his portrait of Winston Churchil, Yousuf Karsh was able to capture the entirety of resolve and determination that would come to define the English spirit of WWII. All this with one click. Perhaps this is why it has become one of the most widely reproduced photographs in history.</description>
<content:encoded>In his portrait of Winston Churchil, Yousuf Karsh was able to capture the entirety of resolve and determination that would come to define the English spirit of WWII. All this with one click. Perhaps this is why it has become one of the most widely reproduced photographs in history.</content:encoded>
<link>http://www.bluebeatdesign.com</link>
<pubDate>Sun, 03 Jan 2010 21:12:00 GMT</pubDate>
<dc:creator>Michel Mersereau</dc:creator>
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<title>Beauty lighting with MOLA dishes</title>
<description>While I rarely shoot straight beauty on principle, yesterday&apos;s gaffufuled art-creative presented me with all the ingredients glam shooters crave;</description>
<content:encoded>While I rarely shoot straight beauty on principle, yesterday&apos;s gaffufuled art-creative presented me with all the ingredients glam shooters crave;</content:encoded>
<link>http://www.bluebeatdesign.com</link>
<pubDate>Mon, 28 Dec 2009 23:46:02 GMT</pubDate>
<dc:creator>Michel Mersereau</dc:creator>
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<title>Eroticism in art nude photography</title>
<description>Gabrielle Rigon &amp; Andreas Bitesniche share more than a few common peculiarities. Both are among the most highly regarded contemporary high-art erotic photographers around, and both have spots on my short list of creative talent I hold in high regard.</description>
<content:encoded>Gabrielle Rigon &amp; Andreas Bitesniche share more than a few common peculiarities. Both are among the most highly regarded contemporary high-art erotic photographers around, and both have spots on my short list of creative talent I hold in high regard.</content:encoded>
<link>http://www.bluebeatdesign.com</link>
<pubDate>Mon, 21 Dec 2009 02:32:03 GMT</pubDate>
<dc:creator>Michel Mersereau</dc:creator>
<guid isPermaLink="false">data:text/plain,manual:1261362755747:8667016742254968:http://www.bluebeatdesign.com/rss.rss</guid>
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<title>Apples, Kevin Spacey &amp; knowledge capitol in branding.</title>
<description>Wathing this latest spin from Olympus Camera UK I got to thinking about how brands are increasingly capitalizing on knowledge capitol, especially those brands traditionally oriented towards a &quot;gearhead&quot; sub-culture. Forget the gear, as Spacey opines in this clip, can you feel the hurt?.</description>
<content:encoded>Wathing this latest spin from Olympus Camera UK I got to thinking about how brands are increasingly capitalizing on knowledge capitol, especially those brands traditionally oriented towards a &quot;gearhead&quot; sub-culture. Forget the gear, as Spacey opines in this clip, can you feel the hurt?.
</content:encoded>
<link>http://www.bluebeatdesign.com</link>
<pubDate>Mon, 14 Dec 2009 14:40:00 GMT</pubDate>
<dc:creator>Michel Mersereau</dc:creator>
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<title>Motorcycle stuff and brand reclamation</title>
<description>A well attended function last night hosted by the Ontario Norton Owners Group heralded the formal launch of the new Norton Motorcycles brand in Canada. Headed up by a steely group of enterpreneurs (sadly, the new Norton Commando itself was not available for viewing), the highlight was certainly listening to Peter William&apos;s &quot;track tales&quot; from back in the day (like pushing off Norm White&apos;s bike in a GrandPrix corner).</description>
<content:encoded>A well attended function last night hosted by the Ontario Norton Owners Group heralded the formal launch of the new Norton Motorcycles brand in Canada. Headed up by a steely group of enterpreneurs (sadly, the new Norton Commando itself was not available for viewing), the highlight was certainly listening to Peter William&apos;s &quot;track tales&quot; from back in the day (like pushing off Norm White&apos;s bike in a GrandPrix corner).</content:encoded>
<link>http://www.bluebeatdesign.com/index.php</link>
<pubDate>Thu, 10 Dec 2009 17:33:41 GMT</pubDate>
<dc:creator>Michel Mersereau</dc:creator>
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<title>Living in an information accretion disc</title>
<description>Aside form the stunning animation, beautiful editing and climactic story line, one of the less obvious undertones to Director Sugimoto Kousuke&apos;s animated music video&apos;s is the human allegory submersed in the narrative. In his latest effort, &quot;The TV Show&quot;, we are presented with realities that increasingly bleed into one another over the course of the video. Ignoring for a moment the more obvious &quot;who&apos;s dreaming whom&quot; rationalization, I&apos;d like to think Sugimoto has identified trends towards the global democratization of information, content creation and aggregation. Think about it for a moment, your browser is icreasingly becoming your primary window to the world. It&apos;s only a hop, skip and a jump until MS Office is ported to a browser platform. Once that happens say goodbye to the operating system as we know it and, more importantly, say goodbye to knowledge ownership, privacy mores and our online identities as we know them... and that&apos;s agood thing btw...</description>
<content:encoded>Aside form the stunning animation, beautiful editing and climactic story line, one of the less obvious undertones to Director Sugimoto Kousuke&apos;s animated music video&apos;s is the human allegory submersed in the narrative. In his latest effort, &quot;The TV Show&quot;, we are presented with realities that increasingly bleed into one another over the course of the video. Ignoring for a moment the more obvious &quot;who&apos;s dreaming whom&quot; rationalization, I&apos;d like to think Sugimoto has identified trends towards the global democratization of information, content creation and aggregation. Think about it for a moment, your browser is icreasingly becoming your primary window to the world. It&apos;s only a hop, skip and a jump until MS Office is ported to a browser platform. Once that happens say goodbye to the operating system as we know it and, more importantly, say goodbye to knowledge ownership, privacy mores and our online identities as we know them... and that&apos;s agood thing btw...</content:encoded>
<link>http://www.bluebeatdesign.com</link>
<pubDate>Wed, 09 Dec 2009 13:41:28 GMT</pubDate>
<dc:creator>Michel Mersereau</dc:creator>
<guid isPermaLink="false">data:text/plain,manual:1260366118963:9328656982517316:http://www.bluebeatdesign.com/rss.rss</guid>
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<title>At least it&apos;s not polite conversation</title>
<description>I happened upon a blog posting today in which a young design student referenced my old site.</description>
<content:encoded>I happened upon a blog posting today in which a young design student referenced my old site.</content:encoded>
<link>http://www.bluebeatdesign.com</link>
<pubDate>Tue, 08 Dec 2009 23:41:35 GMT</pubDate>
<dc:creator>Michel Mersereau</dc:creator>
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<title>Fatherhood and corn scented paws...</title>
<description>Initially, this strange man’s puzzled reaction to my unexpected question caused me to second guess the gusto I worked into my approach. It was after all a consideration that had informed my decision to blindly pounce such a query on a complete stranger. He remained pleasant however and, once he had collected himself, seemed happy to indulge my obtrusiveness on the matter at hand. The infant dangling from his shoulders continued to slumber away undisturbed, quite oblivious to the entire scene, and I think that’s all he was really concerned with.</description>
<content:encoded>Initially, this strange man’s puzzled reaction to my unexpected question caused me to second guess the gusto I worked into my approach. It was after all a consideration that had informed my decision to blindly pounce such a query on a complete stranger. He remained pleasant however and, once he had collected himself, seemed happy to indulge my obtrusiveness on the matter at hand. The infant dangling from his shoulders continued to slumber away undisturbed, quite oblivious to the entire scene, and I think that’s all he was really concerned with.</content:encoded>
<link>http://www.bluebeatdesign.com</link>
<pubDate>Wed, 02 Dec 2009 17:28:30 GMT</pubDate>
<dc:creator>Michel Mersereau</dc:creator>
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<title>Grief, Violence and Cultural Hierarchies</title>
<description>Humans exhibit “tuned” responses to certain types of stimulus. Some are managed, some are manageable and some manage us. Separating instinct from habit is what can twist us up into pretzel like fits of hyper-anxiety. What I know, and what I have experienced is this. As a manageable response, fear is instinctive. As a response that manages us, fear is habitual. Nothing informs more dramatically a human being’s overall quality of life than how they approach their own fear. The attempts we make to manage fear manifest in our relationships and, ultimately, our long-term happiness.</description>
<content:encoded> Humans exhibit “tuned” responses to certain types of stimulus. Some are managed, some are manageable and some manage us. Separating instinct from habit is what can twist us up into pretzel like fits of hyper-anxiety. What I know, and what I have experienced is this. As a manageable response, fear is instinctive. As a response that manages us, fear is habitual. Nothing informs more dramatically a human being’s overall quality of life than how they approach their own fear. The attempts we make to manage fear manifest in our relationships and, ultimately, our long-term happiness.</content:encoded>
<link>http://www.bluebeatdesign.com</link>
<pubDate>Thu, 26 Nov 2009 18:23:49 GMT</pubDate>
<dc:creator>Michel Mersereau</dc:creator>
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<title>OCD and the creative process</title>
<description>Four weeks ago I picked a side and decided to make myself a bed. In doing so, I&apos;ve committed myself to a familiar brand of obsessive behaviour;</description>
<content:encoded>Four weeks ago I picked a side and decided to make myself a bed. In doing so, I&apos;ve committed myself to a familiar brand of obsessive behaviour;</content:encoded>
<link>http://www.bluebeatdesign.com</link>
<pubDate>Thu, 26 Nov 2009 05:25:14 GMT</pubDate>
<dc:creator>Michel Mersereau</dc:creator>
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<title>A Story of a Father&apos;s Son</title>
<description>It may at first seem strange, but for someone who has been the single greatest influence on my life, I have never written a single word about my father. But I don’t think that makes me unique. In fact, I think most men would admit to happily trodding through life having never given more than cursory thought to their fathers’ influence. I’m fairly certain it’s different for women but, for most men, it’s almost unethical to psychoanalyze your own father. I’m sure there’s at least a footnote to that effect somewhere in the “playbook”. In my screenplay, dad and granddad are conjoined personalities (metaphorically of course), oscillating between hero and villain roles respectively. Director’s prerogative I say.</description>
<content:encoded>It may at first seem strange, but for someone who has been the single greatest influence on my life, I have never written a single word about my father. But I don’t think that makes me unique. In fact, I think most men would admit to happily trodding through life having never given more than cursory thought to their fathers’ influence. I’m fairly certain it’s different for women but, for most men, it’s almost unethical to psychoanalyze your own father. I’m sure there’s at least a footnote to that effect somewhere in the “playbook”. In my screenplay, dad and granddad are conjoined personalities (metaphorically of course), oscillating between hero and villain roles respectively. Director’s prerogative I say.</content:encoded>
<link>http://www.bluebeatdesign.com</link>
<pubDate>Wed, 04 Nov 2009 18:09:28 GMT</pubDate>
<dc:creator>Michel Mersereau</dc:creator>
<guid isPermaLink="false">manual:1257358200336:8117764058931217:http://www.bluebeatdesign.com/rss.rss</guid>
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<title>Goodwill, Ethics &amp; Storytelling</title>
<description>The steps we take to get somewhere are more important than where we ultimately end up. Form over function, process over outcome and so on and so forth. As we explore more deeply the process of development, I find myself re-interpreting the idea of growth as a product of both process and relationships.</description>
<content:encoded>The steps we take to get somewhere are more important than where we ultimately end up. Form over function, process over outcome and so on and so forth. As we explore more deeply the process of development, I find myself re-interpreting the idea of growth as a product of both process and relationships. </content:encoded>
<link>http://www.bluebeatdesign.com/index.php</link>
<pubDate>Wed, 04 Nov 2009 13:39:51 GMT</pubDate>
<dc:creator>Michel Mersereau</dc:creator>
<guid isPermaLink="false">manual:1257342029855:6033135437967646:http://www.bluebeatdesign.com/rss.rss</guid>
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<title>Between the cracks</title>
<description>Photographic essay focused on Toronto&apos;s homeless population.</description>
<content:encoded>Photographic essay focused on Toronto&apos;s homeless population.</content:encoded>
<link>http://bluebeatdesign.com/cracks/cracks.php</link>
<pubDate>Sun, 01 May 2005 21:13:53 GMT</pubDate>
<dc:creator>Michel Mersereau</dc:creator>
<guid isPermaLink="false">manual:1246482887171:13441061:http://www.bluebeatdesign.com/rss.rss</guid>
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<title>Penny for your thoughts? How bout&apos; a dollar?</title>
<description>Interview with Dr. Nick Bontis, Associate Professor of Strategic Management, McMaster University on the value of knowledge capitol.</description>
<content:encoded>Interview with Dr. Nick Bontis, Associate Professor of Strategic Management, McMaster University on the value of knowledge capitol.</content:encoded>
<link>http://www.bluebeatdesign.com/new%20site/index.php#bontis</link>
<pubDate>Tue, 30 Jun 2009 12:14:15 GMT</pubDate>
<dc:creator>Michel Mersereau</dc:creator>
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<title>Peak Oil Much Canada?</title>
<description>Michael Ignatieff on the importance of Canadian culture and knowledge-based economy.</description>
<content:encoded>Michael Ignatieff on the importance of Canadian culture and knowledge-based economy.</content:encoded>
<link>http://www.bluebeatdesign.com/new%20site/index.php#iggy</link>
<pubDate>Tue, 10 Mar 2009 04:10:52 GMT</pubDate>
<dc:creator>Michel Mersereau</dc:creator>
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